JCI Entrepreneurship & Innovation Workshop: How to Successfully Launch a New Venture
“I’m here to make sure that you start your own business only if it makes sense to do so,” said Mr. Tarek Kettaneh, senior lecturer of entrepreneurship at the Olayan School of Business (OSB). “The best idea in the world is worth nothing if it doesn’t have the right people and the right amount of capital to make it happen.” As part of the Junior Chamber International (JCI) Conference, hosted...
Rating Risk Intelligence with Dylan Evans
When Dr. Dylan Evans first founded “Projection Point” in 2009, his primary goal was to collect data about levels of risk intelligence in the general population. His project ultimately developed into a company that pioneers “risk analysis,” offering professional assistance to firms that are in the process of making drastic decisions or changes. The Olayan School of Business and the Psychology...
JCI Entrepreneurship & Innovation Workshop: Social Media Marketing is Essential
Fitting social media into a company’s general marketing strategy is no longer optional, indicated Mr. Marc Dfouni, Co-founder and General Manager of Eastline Marketing, an award-winning Digital Marketing Agency that was launched in Lebanon in 2006. Dfouni treated listeners to a workshop on Social Media and Online Marketing Strategies as part of the JCI Entrepreneur Workshop, hosted by the Olayan...
New Masters in Human Resource Management Caters to Regional Needs
For years, executives and students have eagerly awaited the availability of a Master’s degree program in Human Resource Management (MHRM) in the Middle East. On April 19, OSB proudly announced the launch of an accredited MHRM program. While Human Resource Management is a relatively new field of study in the Middle East, it is in high demand around...
How to Become a Hollywood Icon: Ron Senkowski Shares his Secrets to Success
Ron Senkowski, one of Hollywood’s top producers, has shared the secrets of his unexpected success with an audience at AUB. ”The road to excelling at your passion of choice is to find your own fast lane through having fun,” said Senkowski, at a talk entitled “Things Lead to Things: From Batman to Gibran,” on April 24, 2012,...
Corporate Volunteering as an Innovative Strategy for Improving Businesses
The Olayan School of Business recently welcomed Dr. Patricia Nabti as part of the Net Impact Chapter. With a great deal of enthusiasm, Dr. Nabti shared with students the importance and advantages of engaging in Corporate Volunteering, describing it an important business strategy. After attending high school in Egypt as an exchange student, Dr. Nabti...
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